I produttori di apparecchiature originali (OEMs) e i concessionari devono essere in grado di comprendere l’intero percorso del cliente – fisico e online – in modo da poterlo coinvolgere al momento giusto e nel modo più opportuno. Questi momenti di coinvolgimento dovrebbero essere perfettamente integrati e resi visibili come un’unica visione consolidata del cliente attraverso diversi tipi di interazioni.
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